Mumbai Police marked Friendship Day on Sunday, August 2, 2026, with a social media post describing itself as ‘that one friend who’s just a call away,’ sharing four key emergency helpline numbers with citizens.
The post read, ‘That one friend who’s just a call away. Always there for you. Always ready to help,’ and was shared in both English and Marathi using friendship-themed graphics.
The four helpline numbers highlighted were 112, India’s all-in-one emergency response number; 1930, the national cybercrime and financial fraud helpline; 103, the women’s safety helpline; and 1915, the senior citizens’ helpline.
Friendship Day, observed on the first Sunday of August, celebrates bonds of friendship and encourages people to express gratitude and strengthen relationships, a theme Mumbai Police used to frame its emergency services as a dependable ‘friend’ during a crisis.
The department has a history of using festive occasions to spread civic awareness messages on social media, an approach that has repeatedly struck a chord with users online.
The post drew appreciation from social media users, several of whom praised the department’s creative way of reminding citizens of essential safety resources on a lighthearted occasion.
Mumbai Police has a long history of using festive occasions and pop-culture references to spread civic awareness messages, a social media approach that has repeatedly gone viral over the years.
The 1930 cybercrime helpline connects callers directly to India’s National Cyber Crime Reporting Portal network, allowing victims of financial fraud to report incidents and potentially freeze fraudulent transactions quickly.
The 112 number consolidates India’s earlier separate emergency lines for police, fire and ambulance services into a single all-in-one helpline, part of a nationwide Emergency Response Support System.
Social media users responded to the post with messages of appreciation, with several praising the department’s creative approach to reminding citizens of essential safety resources on a lighthearted occasion.
Photo by Nichalp, Wikimedia Commons, CC BY-SA 3.0
