Apple has officially launched the iPhone 18 Pro and iPhone 18 Pro Max, with prices starting at $1,199 and $1,299 respectively for the base 256GB models.
The new phones are powered by Apple’s 2-nanometer A20 Pro chip, paired with a 48-megapixel Fusion main camera featuring a variable aperture.
The iPhone 18 Pro Max offers up to 30 hours of battery life, while storage options now go up to 2TB for the first time on an iPhone.
Despite months of speculation, Apple did not unveil a foldable iPhone at the event, which was also the first major product launch under new CEO John Ternus.
Pre-orders for the iPhone 18 Pro and Pro Max open on September 12, with the phones shipping from September 18 in more than 65 countries.
The iPhone 18 Pro and Pro Max also come in new colour options, including black, light blue, glacier and burgundy.
A smaller Dynamic Island on the new models can now display up to three Live Activities simultaneously, according to Apple.
Apple’s new Reference Image feature is designed to authenticate photos as unedited and free of AI generation, addressing growing concerns about image manipulation.
The event marked the first major product launch under CEO John Ternus, who took over from Tim Cook on September 1 after Cook moved to the role of executive chairman.
Alongside the iPhone 18 Pro lineup, Apple also introduced AirPods 5 with upgraded noise cancellation.
Notably, Apple did not unveil a foldable iPhone at the event, despite months of speculation that a folding device would debut alongside the iPhone 18 Pro series.
The standard iPhone 18, without the Pro branding, is not expected to launch until spring 2027, following a staggered release pattern Apple introduced with recent iPhone generations.
The iPhone 18 Pro Max’s 30-hour battery life claim represents an improvement Apple attributes partly to the new 2-nanometer manufacturing process behind the A20 Pro chip.
A person using an iPhone, Wikimedia Commons, CC0
