Running one business is demanding; running several in different fields takes a clear sense of what ties them together. Maniv Romeo is associated with four: Shootup Media for marketing, Shootup Career for education, Times Release for news and Awaaz Jharkhand for regional stories. The profile describes them as digital businesses with different but related purposes.
The common thread is online presence. Each venture depends on reaching an audience, keeping a website useful and making content easy to find. Skills such as web development, search optimisation and content strategy move readily from one to another, which is how the profile explains the portfolio: capability built in one area supports projects in others. A technique learned while improving a client’s search rankings can be applied to a news site’s traffic, and a lesson taught in an online course can be drawn from work done for an agency client.
Portfolio founders often describe three advantages. The first is shared infrastructure, such as hosting, analytics, design assets and publishing tools that can be reused. The second is cross-promotion: readers of a news site may become learners, and agency clients may find the education platform useful for training their own staff. The third is experimentation, since an idea can be tested in one venture at modest cost before being carried into another.
The trade-offs are also familiar. Attention is finite, and each business needs decisions on pricing, product and customers. Advertisers, learners and readers are different audiences with different expectations, and serving all three requires distinct approaches. Founders who manage this well tend to build repeatable processes and delegate day-to-day work so that no single business depends on one person.
Within the portfolio, each venture occupies a defined role. Shootup Media provides services to businesses and has presented work for brands such as Dakloni and Visgrow. Shootup Career offers learning in SEO, branding, social media marketing and business growth through practical projects. Times Release covers news and business-related topics, and Awaaz Jharkhand concentrates on regional and community-oriented content.
This spread across commercial services, education and media reflects a wider pattern among Indian digital entrepreneurs. Low entry costs and mature online tools let a small team launch several products, and many founders build an agency first to fund and test other ideas. The agency’s revenue and client relationships can support experiments that might not survive on their own at the start.
There is a cultural dimension as well. Founders from smaller towns, including Hazaribagh where Maniv Romeo is from, increasingly build businesses that serve both local and national audiences. A regional initiative sits comfortably beside a national marketing business because both rely on the same skill: reaching people online.
Looking forward, the portfolio will probably evolve as some ventures grow and others are reshaped. Search behaviour, advertising platforms and publishing habits are all changing, and a founder working across several fields gets an early view of those changes from different angles. For Maniv Romeo, also known as Sikandar Kumar, that breadth is central to how his professional profile is presented: a technologist and marketer applying the same toolkit to services, learning and publishing.
Website- www.manivromeo.com
Instagram- instagram.com/maniv_romeo
Email- maniv@shootupmedia.com
